Final answer:
An Under Armour advertisement at Wrigley Field is an example of an associative strategy, aligning the brand with the emotions and loyalty of Chicago Cubs fans.
Step-by-step explanation:
The correct answer to the question is A. Associative. An Under Armour advertisement on the outfield wall of Wrigley Field would be considered an associative strategy in sports marketing. This form of marketing aims to build a connection between the sporting event or venue and the brand, leveraging the emotional attachments fans have with their favorite teams to foster a positive association with the brand.
In essence, when fans see the Under Armour logo at the Chicago Cubs' stadium, they subconsciously associate the brand with positive feelings towards the team. Associative strategies are common in sports venues where advertising is placed in highly visible areas. This practice not only helps the brand to be seen by a large audience, but it also aligns the brand with the excitement, loyalty, and passion that accompany sports, which can enhance brand reputation and potentially influence consumer behavior.