Final answer:
True. Indirect revenue can often exceed direct ticket revenue for sports teams and leagues due to additional sources of income such as sponsorships, merchandise sales, broadcasting rights, and licensing agreements.
Step-by-step explanation:
The statement is True. Indirect revenue can often exceed direct ticket revenue for sports teams and leagues. While direct ticket revenue refers to the income generated from the sale of tickets to the sporting events, indirect revenue relates to the additional sources of income, such as sponsorships, merchandise sales, broadcasting rights, and licensing agreements.
For example, sports teams can earn significant amounts of money through various sponsorship deals with companies, who pay to have their logos displayed on athletes' jerseys, stadiums, or in-game advertisements. Additionally, merchandise sales of team-related products, such as jerseys, hats, and accessories, contribute to the indirect revenue. Broadcasting rights and licensing agreements also play a crucial role in generating indirect revenue, as sports leagues earn money by selling the rights to broadcast their games on television, streaming platforms, or through licensing merchandise.
Overall, the combination of direct ticket revenue and the various indirect sources of income can lead to indirect revenue exceeding direct ticket revenue for sports teams and leagues, making the statement True.