Final answer:
The Sponsorship Evaluation Criteria that would best evaluate whether sponsoring a local college football team during the 2020 fall regular season is worthwhile is Reach, Leverage, and Image.
Step-by-step explanation:
The Sponsorship Evaluation Criteria that would best evaluate whether sponsoring a local college football team during the 2020 fall regular season is worthwhile is Reach, Leverage, and Image.
1. Reach: This criteria measures the number of people who will be exposed to the sponsor's brand through the sponsorship. If the local college football team has a large fan base and attracts a large audience to their games, it would be beneficial for the lawn mowing company to have their brand exposed to a wider audience.
2. Leverage: This criteria evaluates how well the sponsorship can be leveraged to achieve the company's marketing goals. The lawn mowing company needs to consider if they can effectively leverage the sponsorship to increase brand awareness, generate leads, or drive sales.
3. Image: This criteria assesses how the sponsorship aligns with the lawn mowing company's brand image and values. If sponsoring a college football team aligns well with their target audience and brand identity, it can be considered a worthwhile sponsorship.