Final answer:
The statement is false as Nike does indeed use emotional appeals in their advertisements, mixing product performance with inspiring storytelling to create a strong connection with their audience.
Step-by-step explanation:
Nike is well known for using strong emotional appeals in their advertisements. Their marketing strategy often integrates the inspiration and motivational messages that resonate with a wide audience to encourage not just athletes, but people of all walks of life to strive for personal achievement. Phrases such as "Just Do It" and the depiction of everyday people overcoming obstacles have created a powerful brand identity. In many cases, these advertisements highlight success stories, underdog narratives, and the personal journeys of athletes, which play on viewers' emotions and create a strong emotional connection to the brand.
Nike's marketing campaigns usually mix product performance with storytelling that embodies the emotions associated with sports and fitness. While they do emphasize the advanced technology and benefits of their products, these factors are often interwoven with emotional narratives that aim to inspire and empower consumers. This approach has proven successful and is a hallmark of Nike's advertisement strategy.