Final answer:
It is false to assert that advertising for sports products should always include emotional appeals. Advertising must be truthful and not misleading as per the Federal Trade Commission (FTC) regulations, although subjective or emotive language is permissible. Emotional appeals can enhance a narrative but should not replace factual information.
Step-by-step explanation:
The student's question regarding whether advertising for sports products should always include emotional appeals draws upon principles of marketing and the role of emotions in advertising. It is false to assert that emotional appeals must always be included. Emotional appeals can indeed be powerful, aiming at a range of emotions to influence consumer behavior. However, it's not a mandated requirement for all advertisements.
The Federal Trade Commission (FTC) regulates advertising to ensure that factual claims about a product's performance are accurate, but allows for language and imagery that could be subjective or emotive as long as they are not overtly false. This means that while emotional appeals can be used, they must not replace factual information or present misleading facts. Consequently, advertisers can use emotional cues to create a compelling narrative or enhance the perceived value of a product, as long as the core information remains truthful and not misleading.
Moreover, the phrase Caveat emptor, meaning 'let the buyer beware,' serves as a reminder that consumers also have the responsibility to critically evaluate the information presented in advertisements. Thus, factual information is a necessary element that must be included in the advertising content and while emotional appeals can supplement, they should not overshadow the truthfulness of the product's advertised merits.