Final answer:
In sales, you should not ignore a customer's objection. Acknowledging the issue, providing more information, and asking questions is the correct approach for building trust and possibly making a sale.
Step-by-step explanation:
When trying to overcome customer objections in a sales environment, one should not C. Ignore the objection. Acknowledging the objection shows that you are listening to the customer and taking their concerns seriously. Providing additional information and asking clarifying questions can help you understand the customer's needs and address the objection more effectively. Ignoring a customer's concern can lead to dissatisfaction and a lost sale, which is undesirable in business transactions.