Question

How can a sales associate BEST use the data in a customer relationship management (CRM) system to improve customer satisfaction?

A. Ignore the CRM data as it is not useful.
B. Share customer information without permission.
C. Analyze the data to understand customer preferences.
D. Delete all CRM data to protect customer privacy.

Answer 1

To improve customer satisfaction, a sales associate should analyze the data in a CRM system to gain insights into customer preferences, buying patterns, and needs.

Step-by-step explanation:

To improve customer satisfaction, a sales associate should analyze the data in a customer relationship management (CRM) system.

By analyzing the data, a sales associate can gain insights into customer preferences, buying patterns, and needs.

This understanding can help them personalize their interactions with customers, recommend relevant products or services, and provide a better overall experience, resulting in increased customer satisfaction.