Final answer:
The option, 'same products as a well-known competitor,' is not a unique selling proposition as it doesn't differentiate a product or service from the competition like fast delivery, low prices, or high standard service do.
Step-by-step explanation:
What is not an example of a unique selling proposition? The options provided are fast delivery, same products as a well-known competitor, low prices, and high standard service. Among these choices, same products as a well-known competitor is not a unique selling proposition (USP). A USP distinguishes a product or service from its competitors, highlighting what makes it unique and desirable. Fast delivery, low prices, and high standard service can all be considered USPs as they differentiate a company in the marketplace. Conversely, simply having the same products as another company does not offer a competitive advantage or special appeal to customers. This is reinforced by the example of independent truckers from Chapter 8, which demonstrates a market that operates on perfect competition where products and prices are essentially the same, leaving no room for unique differentiation.