Final answer:
Demonstrating the product effectively combines direct experience, narrative background, and feedback utilization to explain features and benefits, thereby addressing customer needs while reassuring them of quality. Option 1 is correct.
Step-by-step explanation:
When explaining features and benefits to a customer, one of the best ways is to demonstrate the product. Through demonstration, you can provide a tangible experience that allows the customer to see, feel, and understand the product's value.
This practical engagement can highlight how the product addresses a specific need or solves a problem, making the features and benefits more apparent. Furthermore, you can use storytelling techniques to offer background information that enriches the customer's understanding of the product.
Additionally, incorporating customer feedback from reviews or testimonials can help in reassuring potential buyers, particularly when they're dealing with imperfect information. As part of the demonstration, showcase how prototypes were tested and revised, which is a method used to evaluate the quality of a design.
In essence, by aligning the product demonstration with a narrative that speaks to the customer's needs and supported by evidence of quality and satisfaction, you establish a strong case for the product's value.