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From the list below, the product that best fits a scarcity appeal would be:

A) a television
B) black dress socks
C) deodorant
D) a musical compilation CD from various artists

1 Answer

1 vote

Final answer:

A musical compilation CD from various artists is the product from the list that best fits a scarcity appeal, as it can be marketed as a limited-edition item, unlike more commonly available goods like televisions, black dress socks, and deodorant. option d is correct.

Step-by-step explanation:

From the list provided, the product that best fits a scarcity appeal would be a musical compilation CD from various artists. Scarcity appeal refers to marketing a product by emphasizing its rarity or the uniqueness of the opportunity to own it. Televisions, black dress socks, and deodorant are generally considered regular consumer goods with consistent and reliable availability.

In contrast, a musical compilation CD from various artists could be marketed as a limited edition or a unique collection available for a short time, thus making it scarce and enhancing its appeal.

Scarcity is a central concept in economics, rooted in the idea that our resources are limited while our wants are unlimited. Due to this, we are always forced to make choices about how to allocate our finite resources, a fundamental economic problem addressed when making purchasing decisions. As products like a musical compilation CD can be produced in limited quantities to create differentiation and drive demand, they are more appropriately associated with scarcity marketing.

User Gustavo F
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