Question

A means-end chain is the basis for the:

A) hierarchy of effects model
B) MECCAS model
C) visual and verbal cue consistency approach
D) components of attitudes

Answer 1

A means-end chain is the basis for the MECCAS model (Option B).

Step-by-step explanation:

The MECCAS model, represented by Option B, stands for Means-End Chain Conceptualization of the Components of Advertising Strategy. This model is built on the concept of means-end chains, which are cognitive structures that link product attributes to personal values and, ultimately, to the fulfillment of a consumer's needs. The MECCAS model is used in advertising strategy to understand the psychological process that leads consumers from product features to the fulfillment of personal