Final answer:
The visual elements of an advertisement are stored in the brain as both pictures and words(option D). High-imagery words are encoded visually and semantically, which makes them easier to remember. Advertisements utilize visual and textual elements to effectively convey messages and create strong memories.
Step-by-step explanation:
The visual elements of an advertisement are stored in the brain as both pictures and words. When individuals view an advertisement, the images or pictures are processed by visual encoding, while the words or text are processed through acoustic encoding. This means that high-imagery words which are associated with concrete pictures, like 'car', 'dog', and 'book', are encoded both visually and semantically, making them easier to remember.
Moreover, advertisements often combine textual information with visual elements, like graphs, colors, and lines, to convey their message effectively. The impact of visual strategies in advertising, including the use of recognizable brand logos and images, has become more significant with the development of television and changes in print advertising, leading to a visually saturated world. These strategies are essential in forming strong, memorable connections in the viewer's mind.
As such, when recalling visual elements of an advertisement, the brain stores the information as a mixture of images and the language used, providing a dual coding that helps in better retention and recall of the information presented. This is inline with Paivio's dual coding theory from 1986.