Final answer:
The false statement about visual elements in ads is that they are stored only in the left side of the brain, when actually, the brain processes and stores visual information across different areas, involving both hemispheres. The correct option is A) visual elements are stored only in the left side of the brain
Step-by-step explanation:
The statement among the options about the visual element in ads that is not true is 'A) visual elements are stored only in the left side of the brain.' In actuality, visual information is processed by both hemispheres of the brain. The brain stores visual elements not solely on one side but rather as a complex pattern across different areas of the brain. This processing is what allows us to recognize and remember visual elements easily and to also store them as both pictures and words, leading to the fact that visually rich stimuli tend to be better remembered.
This is why statement 'B)' that visual elements tend to be more easily remembered than verbal copy is true as images create a stronger retention in memory. Statement 'C)' is also true as the brain encodes these images semantically, associating them with words and concepts. Finally, statement 'D)' holds true considering the evidence showing that visual images can influence attitudes towards advertisements and brands in a positive way. The correct option is A) visual elements are stored only in the left side of the brain