Final answer:
The visual elements of an advertisement are processed by both the left and right sides of the brain. The 'what pathway' and the 'where/how pathway' of the occipital lobe are involved in different aspects of visual processing. Overall, the brain works as a whole to process visual information. The correct answer is C) both sides of the brain.
Step-by-step explanation:
The visual elements of an advertisement are processed by both the left and right hemispheres of the brain. The belief that people are "right-brained" or "left-brained" is a myth and an oversimplification of cerebral hemisphere functions. While there is lateralization of functions, with the left side more devoted to language and the right to spatial and nonverbal reasoning, no hemisphere has a monopoly on any function.
Visual information is sent to the occipital lobe at the back of the brain, where it is processed in pathways described as the "what pathway" and the "where/how pathway." These pathways work on object recognition and spatial location, respectively. Therefore, when it comes to storing and processing visual information, both sides of the brain are engaged, challenging the mythological division of labor by hemisphere. Therefore the correct answer is C) both sides of the brain.