The flex-tape commercial is memorable because it was always seen on tv. Using Logos to persuade the buyer that they must have their product. He guy in the commercial uses reason and logic on why you may need it. The commercial also uses Ethos because he shows you how the product works. This illustrates credibility because the product is seen working amazingly in his demonstration. Using tactics live Ethos pathos and logos are ways companies hook in their costumers depending on what audience their product is catered to.