Final answer:
Sexually-oriented advertisements have a lower brand recall compared to ads using other types of appeals, which can be associated with the Yerkes-Dodson law suggesting that higher levels of arousal may interfere with complex cognitive tasks such as brand memory. option a is correct.
Step-by-step explanation:
Sexually-oriented advertisements are designed to capture attention through sexual appeal. However, it is important to recognize that the effectiveness of an advertisement is not only measured by attention but by several other factors, such as brand recognition and audience reaction. When comparing the impact of ads using a sex appeal to those using other types of appeals, research and findings suggest that brand recall is lower for ads that use sexual imagery. This can be linked to the Yerkes-Dodson law, which implies that an optimal level of arousal for task performance varies with the complexity of the task
When arousal levels are too high, as might be induced by sexually provocative content, the ability to remember and recall specific details, such as the brand being advertised, can be reduced. The arousal effectively competes for the cognitive resources that would otherwise be used to internalize and remember the brand message. In comparison, advertisements that use less provocative appeals might not stimulate as high a level of arousal, allowing better cognitive processing and consequent brand recall.
Furthermore, sexualization in advertising can, in some cases, generate emotional and physiological responses, but this does not guarantee that the advertised product will be remembered or favorably received. It's also important to note that while ads with sexual content may increase the interest level and the level of physiological response, it is the potential consumer's ability to remember the product or brand (brand recall) that is often diminished, not necessarily other elements such as the level of sexual arousal or sexual orientation emotional responses.