Final answer:
To fill in a brand sandbox model, identify your brand promise, define brand attributes, map the brand experience, clarify brand personality, and outline brand stretch. Each step should reflect your brand's unique characteristics and target market interaction.
Step-by-step explanation:
To fill in a brand sandbox model, you need to clarify the brand’s purpose, attributes, and the overall experience you want to deliver. Here are steps to consider:
- Identify your core brand promise: This is the heart of your brand. What is the one thing that your brand always delivers?
- Define your brand attributes: These are the characteristics that describe the essence of your brand. Think about adjectives that would match your brand.
- Map out the brand experience: Consider all the touchpoints where customers interact with your brand and how you want those interactions to feel.
- Clarify your brand personality: This might be playful, serious, authoritative, etc. Your brand's personality should be reflected in all communications and brand material.
- Delineate your brand stretch: Outline how far your brand can extend in terms of different products, services, or markets without losing its core identity.
Each step requires thoughtful consideration of what makes your brand unique and how it connects with your target market. Adapt the model to fit your brand's specific situation and use it to guide your marketing strategies and decision-making process.