For businesses, there are tremendous opportunities to (1)____ their markets into foreign countries. The challenge facing those promoting products globally is to determine whether marketing methods should be the same across the world or if they should be (2)____ to different markets based on specific cultural factors. It is considered better business practice by many large, established companies to change their products from one country to the next. Take the example of Coca-Cola. The recipe for this drink is changed to suit local tastes – the brand in the US is much sweeter than in the UK, whilst in India the product’s herbs and flavourings are given more (3)____. In terms of the car industry, (4)____, it would be too expensive for manufacturers to develop and build completely different vehicles for different markets yet a single, global model is likely to appeal to no one. In response to varying needs, Nissan, (5)____ sells in 75 different markets, for example, has eight different chassis designs. The Ford Mondeo was designed with key features from different markets in mind in an effort to make its appeal as broad as possible. The best policy, as far as most multinational companies are concerned, is to adapt their product to a particular market.