Final answer:
To attract an audience using words in simple terms, engage them with captivating introductions, tailor your language to their beliefs and experiences, and use concrete and specific language.
Step-by-step explanation:
In order to attract an audience using words in simple terms, there are several strategies you can employ. First, it's important to engage your audience by using captivating introductions, such as anecdotes, quotes, or questions. Additionally, knowing your audience and tailoring your vocabulary and level of detail to their common beliefs and experiences can help establish a connection. Lastly, using concrete and specific language, as opposed to abstract and complex terms, can make your writing clearer and more relatable to readers.