Final answer:
Adobe assumes their audience knows about their software products and aims to change their audience's minds by promoting the features and benefits of their products.
Step-by-step explanation:
Adobe assumes that their audience already knows about their software products and services, as well as their importance in the field of design and creativity. They believe that their audience has a basic understanding of graphic design principles and techniques. The company wants to change their audience's minds by promoting the features and benefits of their products, showcasing how using Adobe software can enhance creativity and productivity.
They may also want to change their audience's perception of design as something exclusive or difficult by providing resources, tutorials, and community support that make their products more accessible and user-friendly.
In terms of cultural issues, Adobe needs to be sensitive to the diverse backgrounds and needs of their audience. They should consider factors such as language barriers, cultural differences in design aesthetics, and accessibility requirements.