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One idea you've had is to develop an app that shows popular, local bike routes and encourages cyclists to comment on the routes and even share new routes. Your partners love the idea, and you've decided to invest some money into hiring a software developer to create the app. As you start to talk to people about your idea, one of the first questions they have for you is how you'll deliver your app to your customers. Will you use a web-based app that customers access through their browsers, or do you want an app they can install on their phones?

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Final answer:

Choosing between a web-based or native mobile app for delivering an app that shows popular, local bike routes involves understanding user preferences and market barriers. Leveraging technologies like GPS and focusing on a superior user experience are vital. Engaging users for feedback is crucial for product refinement.

Step-by-step explanation:

If you were developing a product like an app that shows popular, local bike routes, one of the key decisions you'd face would be how to deliver your app to customers. Given the contemporary market dynamics and consumer behavior, you may need to choose between a web-based app and a native mobile app.

As noted by economist Mariana Mazzucato, the foundation of smart devices and their applications rests upon technologies like GPS, originally developed by intense government support, and this innovation allows users to navigate and find local attractions. When tackling a market with significant barriers to entry, strategic partnerships, leveraging existing networks, and ensuring a superior user experience can be crucial strategies.

For your app, understanding your target audience’s habits and preferences will guide your decision. If frequent updates and universal accessibility are important, a web-based app could be beneficial. On the other hand, if users value the convenience and added features of a native app, like offline access or GPS integration, a native app might be the way to go. Engaging potential users early on for feedback can provide invaluable insights, enabling you to refine your product to meet local needs more effectively.

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