Question

Which three things are true about the degrees of persuasion? Multiple select question.

a. A listener may end up in a neutral position on the scale.
b. A listener may begin from a neutral position on the scale.
c. Persuasion occurs only with a radical shift along the scale toward the speaker's position.
d. Any movement on the scale toward the speaker's position constitutes persuasion.

Answer 1

In degrees of persuasion, a listener can start or end in a neutral position, and any movement toward the speaker's position is considered persuasion. A radical shift is not necessary for persuasion to occur.

Step-by-step explanation:

The degrees of persuasion involve a range of outcomes when someone is being persuaded. When considering the truths about the degrees of persuasion, the correct answers are:

• A listener may end up in a neutral position on the scale.
• A listener may begin from a neutral position on the scale.
• Any movement on the scale toward the speaker's position constitutes persuasion.

The idea that persuasion occurs only with a radical shift along the scale is not accurate; even small shifts can indicate that persuasion has taken place. This concept aligns with the Elaboration Likelihood Model of persuasion, which outlines central and peripheral routes to persuasion and suggests that different factors such as the source of the message, the content of the message, and audience characteristics can influence the persuasive process.