Final answer:
Consumers should be critical and discerning when responding to polls by evaluating the quality and reliability of the polls.
Step-by-step explanation:
The behavior that the author recommends consumers demonstrate in response to polls is to be critical and discerning. It is important to evaluate the quality and reliability of the polls by looking for information such as the margin of error, polling dates, number of respondents, and population sampled. Consumers should also consider whether the question is clear and unbiased and if the margin of error is small. By being informed about these factors, consumers can make more accurate interpretations of poll results.