Final answer:
An executive summary in a business plan outlines the business's purpose and goals, providing a clear mission statement to stakeholders.
Step-by-step explanation:
When writing a business plan, you might include an executive summary section to explain the purpose of your business and what you hope to accomplish. This section will define your goals and objectives, articulate your claim or assertion about your business, and prepare the reader for what is to follow in the plan. By setting achievable and appropriate goals, and understanding the purpose of your business, you effectively guide the direction of your business plan and clarify your mission to stakeholders.