Final answer:
E-tailers are businesses that operate primarily online and engage consumers towards direct purchases.
Therefore, the correct answer is: option b) Engages consumers to move them closer to a direct purchase or other marketing outcome.
Step-by-step explanation:
Among the options listed, e-tailers are best described as businesses that engage consumers to move them closer to a direct purchase or other marketing outcome.
E-tailers operate primarily, if not exclusively, online, as opposed to having physical retail stores. A prime example of an e-tailer is Ama_zon, which began as an online seller delivering products by mail, and has grown to include physical retail locations.
Ama_zon's business model includes maintaining huge warehouses in low-rent locations globally, which are highly computerized and utilize robots for efficiency, allowing Ama_zon to achieve significant economies of scale.
Therefore, the attributes of operating solely in physical stores, focusing solely on traditional advertising methods, and exclusively using print media for promotion do not describe e-tailers, as they are characterized by their online presence and use of advanced technology for distribution and marketing.