Final answer:
Amazon's advantages in providing a positive online shopping experience include their efficient use of vast, cost-effective warehouses and their ability to offer competitive pricing and prompt delivery.
Step-by-step explanation:
The student asked about two advantages that Amazon has, which support its efforts to provide a good experience for customers who shop online. One key advantage is Amazon's use of huge warehouses located in low-rent areas across the globe, allowing the company to store a vast inventory and manage it effectively with advanced, highly computerized systems involving robots and relatively low-skilled workers.
This approach significantly reduces the average costs per sale, leading to the second advantage: the ability to offer competitive pricing, undercutting many competitors. Additionally, Amazon's efficient warehousing and distribution system facilitate prompt delivery, enhancing customer satisfaction by ensuring that customers receive their purchases quickly. These factors lead to economies of scale, which Amazon capitalizes on to enhance the customer shopping experience.