Sales mix is the proportion of sales volume for various products. Therefore, the correct answer is (c) sales volume.
Sales mix refers to the distribution or proportion of sales volume attributable to different products within a company's product line. It is a crucial aspect of understanding the overall revenue composition. The mix indicates the relative contribution of each product to the total sales volume. By analyzing the sales mix, businesses can make informed decisions about resource allocation, marketing strategies, and product development.
For instance, if a company offers multiple products, each with varying sales volumes, the sales mix helps identify which products contribute more significantly to overall revenue. This information is valuable for setting priorities, optimizing production, and focusing marketing efforts on high-impact products. Effective management of the sales mix is vital for achieving a balanced and profitable product portfolio. Companies regularly assess and adjust their sales mix to adapt to changing market demands and maximize overall sales performance.