Question

Which of the following is true about universal event tracking (uet) with a conversion goal?

a. It works as a ‘key’ that can unlock powerful Microsoft Advertising features.
b. UET is a piece of JavaScript
c. You need to have 1 UET tag for conversion tracking, and a different UET tag for remarketing.
d. The UET tag records customer behavior on your website to spend to Microsoft Advertising.

Answer 1

UET is a JavaScript code that serves as a key to unlock features in Microsoft Advertising and is used for tracking website visitor behavior. Only one UET tag is necessary for both conversion tracking and remarketing.

Step-by-step explanation:

Among the options you provided about Universal Event Tracking (UET) with a conversion goal, option (a) and (b) are true:

• It works as a ‘key’ that can unlock powerful Microsoft Advertising features.
• UET is a piece of JavaScript.

However, option (c) is not correct because you only need one UET tag for both conversion tracking and remarketing. Unlike what is suggested in option (d), the UET tag doesn't directly “spend” to Microsoft Advertising; rather, it records customer behavior on your website, which can then be used for various purposes such as conversion tracking, remarketing, and informing bidding decisions within Microsoft Advertising.