This survey gauges consumer opinions on iPhone features, design, pricing, and brand reputation. Questions explore satisfaction levels, preferences, and comparisons with other brands, aiming to gather insights for future product enhancements.
Survey Questionnaire:
1. Demographics:
- Age:
- Gender:
- Occupation:
- Income Level:
2. General Perception:
a. On a scale of 1 to 5, how satisfied are you with your current iPhone?
b. What factors influenced your decision to choose an iPhone?
3. Feature Satisfaction:
a. Rate your satisfaction with the design of your iPhone.
b. How satisfied are you with the performance of the camera on your iPhone?
c. Rate the ease of use of the iPhone operating system (iOS).
d. Are there specific features you wish your iPhone had?
4. Price Perception:
a. Do you believe the current price of iPhones is justified by their features and performance?
b. How likely are you to consider a lower-priced iPhone model in the future?
5. Brand Reputation:
a. On a scale of 1 to 5, how would you rate Apple's reputation for quality and innovation?
b. To what extent does the Apple brand influence your decision to purchase an iPhone?
6. Future Preferences:
a. Would you be willing to pay more for an iPhone with additional advanced features?
b. How likely are you to recommend an iPhone to a friend or family member?
7. Competitor Comparison:
a. Have you considered or owned smartphones from other brands? If yes, which ones?
b. How would you compare the iPhone to other smartphones you have used in terms of features, design, and price?
8. Overall Satisfaction:
a. On a scale of 1 to 10, how satisfied are you overall with your iPhone?
b. What improvements would you like to see in future iPhone models?
Thank you for participating in our survey! Your feedback is valuable in enhancing our understanding of consumer preferences.