Final answer:
Churchill appeals to those affected by the new organization of the government without normal procedure by emphasizing the sacrifices required in the war effort.
Step-by-step explanation:
When Churchill states, "I have nothing to offer but blood, toil, tears, and sweat" (line 37), he is appealing to those who have been affected by the new organization of the government without normal procedure or "ceremony" by emphasizing the sacrifices that will be required in the war effort.
By using these powerful words, Churchill is acknowledging the hardships and difficulties that lie ahead for the British people. He is reminding them that victory will not come easily and that the challenges they face will require determination and perseverance.