Question

Because nestle had success with its maggi noodles in south asia, they were subsequently introduced in australia. nestle is using which type of strategy?

1) Market penetration strategy
2) Market development strategy
3) Product development strategy
4) Diversification strategy

Answer 1

Nestle utilized a Market Development Strategy by taking its successful Maggi noodles from South Asia and introducing them to the Australian market.

Step-by-step explanation:

When Nestle introduced its Maggi noodles in Australia after finding success in South Asia, they were implementing a Market Development Strategy. This strategy involves taking an existing product and introducing it to a new geographical market. This differs from a market penetration strategy, which would focus on gaining more market share in the current market where the product is already being sold. It also differs from a product development strategy that implies developing new products for the current market, and from a diversification strategy where a company introduces new products into new markets.