Final answer:
Personal selling is advantageous due to its ability to engage in two-way communication, convey complex information, and build customer relationships, making it effective for technical products and creating customer loyalty.
Step-by-step explanation:
Some advantages of personal selling include two-way communication, which allows for immediate feedback and adjustments to the sales approach. Personal selling also allows the representative to convey large amounts of complex data, making it suitable for technical products. Furthermore, it offers an opportunity for building customer relationships, leading to increased customer loyalty and potentially more sales over time. However, it should be noted that personal selling can often come with higher costs when compared to other forms of promotion due to the need to employ a trained sales force. In comparison to sole proprietorships facing difficulties in raising money or personal liability issues, personal selling can be a strategic approach to increase sales and build a solid customer base. However, this does not mean that a bad salesperson experience cannot affect the business negatively or that costs associated with employing a sales force are always low.