Question

You work in the marketing department of a technology company. Your supervisor asks you to help determine what features the company should offer in a new device. Read the following possible courses of action and decide which is the best way to handle the situation and which is the worst way to handle the situation. Trust your own instincts and expertise to recommend features. Do market research to determine the features offered in similar devices. Schedule a series of meetings with co-workers to brainstorm ideas. Plan and conduct a survey to learn what customers want. Question 1: Which is the best way to handle the situation?

1) Do market research to determine the features offered in similar devices.
2) Schedule a series of meetings with co-workers to brainstorm ideas.
3) Plan and conduct a survey to learn what customers want.

Answer 1

The most effective approach is to conduct a survey to understand customer preferences and to brainstorm with co-workers for a comprehensive understanding of potential features. Relying solely on personal instincts is not advisable.

Step-by-step explanation:

The best way to handle the situation is to plan and conduct a survey to learn what customers want. This approach puts the customer's needs and preferences at the forefront, ensuring that the new device will meet market demand and be well-received upon release.

Inviting feedback on the product design through surveys or interviews can provide valuable insights into consumer behavior and expectations. It is also essential to incorporate the internal expertise by brainstorming ideas with co-workers. This method combines the team's creative energy and specialty knowledge, which can lead to innovative features that enhance the device.

On the other hand, the worst way to handle the situation would be to rely solely on one's own instincts and expertise without incorporating feedback from both customers and the internal team. Ignoring market research and consumer preferences could result in a product that does not align with market needs or outpaces the technological literacy of the target audience, leading to poor sales performance.