Final answer:
Marketing funds are typically funds that are risked on customer communications campaigns. Companies invest in advertising and promotions to reach potential customers and drive sales. Hence, the correct answer is optionA.
Step-by-step explanation:
Marketing funds are typically funds that are risked on customer communications campaigns. This means that companies invest money in advertising, promotions, and other marketing activities to reach and engage potential customers. These funds are used to create awareness, generate leads, build brand loyalty, and ultimately drive sales.
For example, a company might allocate a portion of its marketing budget to run digital ads on social media platforms or television commercials to reach a wide audience. The goal is to attract potential customers and persuade them to take a desired action, such as making a purchase or signing up for a service.
In summary, marketing funds are specifically allocated to finance customer communications campaigns, making option 1) 'Risked on customer communications campaigns' the correct choice.