Final answer:
Global or popular culture is typically characterized by homogeneity, often influenced by Western culture and leading to placelessness, but cultures can persist and evolve with efforts to preserve heritage.
Step-by-step explanation:
In contrast to indigenous or folk culture, global or popular culture is typically associated with homogeneity. This is due to how global or popular culture, influenced by Western cultural forces, promotes a uniform set of cultural expressions such as fast food, pop music, clothing styles, and social customs across different societies. This influence often leads to the loss of uniqueness or placelessness in the cultural landscape and a move away from traditional indigenous culture and heritage. However, despite the trend towards homogeneity, cultural practices can persist and evolve, with people often making efforts to preserve cultural heritage and identity, as seen with the resurgence of cultural identities in many parts of the world.