Final answer:
Pay-per-click is an internet advertising model where advertisers pay each time their ad is clicked, commonly used in search engines and social media to drive website traffic. All options provided in the question accurately reflect aspects of the PPC model.
Step-by-step explanation:
Pay-per-click (PPC) is an internet advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “ern” those visits organically through SEO. This form of advertising is commonly associated with first-tier search engines such as Goo_gle Ads and Bing Ads where advertisers can bid on keywords relevant to their target market. In addition, PPC is used on a variety of other platforms including social media networks.
Summing up the options provided in the question:
- An internet advertising model used to drive traffic to websites - This accurately describes part of the PPC model as its primary goal is to drive web traffic.
- A payment model where advertisers pay publishers when an ad is clicked - This highlights the core financial transaction of PPC.
- Commonly associated with first-tier search engines - PPC is indeed most commonly recognized in relation to major search engines where it is used to manage ad placements in search results.
Therefore, the correct answer to the question is 4) All of the above.