Final answer:
Businesses must identify which advertising channels to use to reach their targeted customer base, such as radio ads, Internet, or social media, depending on the demographic. This encompasses a range of strategies and multimodal communication tactics.
Step-by-step explanation:
Once a business has a clear idea of the type of customer it wants to reach through its marketing, it must identify which advertising channels it will use to reach them. Advertising is crucial for explaining to people that the products of one firm are differentiated from another's. Depending on the target demographic, the selection of appropriate channels can range from billboards and fliers to television, radio ads, and Internet/social media strategies. For example, older voters may respond better to print and television, while a younger audience might be more accessible through social media and targeted online advertising.
Various modes of communication, including multimodal approaches that combine visuals, text, and audio, are essential in modern advertising and play a significant role in public policy. Effective messaging, crafted into concise sound bites or longer-form explanations for more analytical audiences, leverages these channels for maximum impact, as seen in both commercial and political campaign strategies