Question

To increase a company's profit, a manager suggests that the company needs to increase the value of its product to customers. Suppose, per the manager's advice, the company successfully increases the value of its product to its customers. At the same time, however, the cost per unit of the good increases by more than the price of the good increases. Indicate whether profit per unit will increase, decrease, or stay the same (no change).

Answer 1

The profit will decrease.

Step-by-step explanation:

For example, if the company increases the value of the product to its customers and incurs a cost of $200 per unit in doing so while it increases the selling price by $150. This implies that its profit will decrease by $50 because anytime the cost is more than the selling price of a product, there is a reduction in the profit margin. However, this remains true in the short-run. However, in the long-run, when customers start appreciating the increased value of the product, demand for the product may skyrocket, leading to an increase in price. By this time, the company will recover more cost and even report a higher profit margin.