Final answer:
A cultural icon exemplifies the deeds and character of a corporate culture, influencing the company's identity and workplace culture.
Step-by-step explanation:
A figure who exemplifies the deeds, character, and attributes of a corporate culture is referred to as a cultural icon. A cultural icon can deeply influence a company's identity and can be understood as a shorthand for the corporate ethos they embody. These icons, be they founders, CEOs, or prominent figures within the company, personify organizational culture and are often seen as role models that reflect and reinforce the behaviors, values, and norms expected within a workplace.
Understanding the impact of a cultural icon within a corporation is crucial for employees as it helps in gauging the workplace culture and aligning their behavior accordingly. It can also serve as a motivational figure that employees aspire to emulate, thereby driving cohesiveness and unity within the company. Cultural icons can become synonymous with the brand itself and help establish a unique identity, aiding both internal morale and external branding. Notably, their narratives can guide the strategic direction and decisions within the organization.