Final answer:
Colleges value passionate students as their grit and perseverance are strong predictors of academic success, which can lead to positive contributions and institutional representation.
Step-by-step explanation:
Colleges often look for students who are passionate about their interests because they have shown that they possess grit or perseverance. This trait is deemed important as numerous studies have indicated that grit and perseverance are better predictors of academic success and long-term achievement than raw talent or IQ levels. Such students are likely to contribute positively to the college environment, representing the institution well and potentially leading to advancements in various fields due to their dedication and resilience.