Final answer:
Vince suggested that innovation was needed at Colonial Bread to meet competition and win back customers, which involves updating products, systems, or processes. The correct answer is option c.
Step-by-step explanation:
As a new manager at Colonial Bread, Vince is encountering operations that have not been updated since the company's inception. In a marketplace where competition is constantly evolving, maintaining the status quo is rarely sufficient for success. Innovation is the process through which existing products, systems, or processes can be improved, whether through incremental changes or radical reinventions.
For Colonial Bread, adopting innovation may involve developing new bread varieties that cater to contemporary health trends or using modern marketing strategies to reach a broader audience. Innovation can also encompass the adoption of cutting-edge technologies in the baking or distribution processes to increase efficiency and reduce costs.
By suggesting to the current CEO that innovation was needed to meet competition and win back customers, Vince is advocating for a transformational change that could help revitalize the brand and ensure its continuing relevance in the market. Therefore, the correct option to fill in the blank is c. innovation.