Question

The most appropriate way for a plant nursery owner to define her business's mission is in terms of:

A. A target market or markets
B. Distribution and pricing strategies
C. How it will improve the quality of life of its customers
D. The plants, bulbs, seeds and other gardening supplies it sells
E. Its marketing communications

Answer 1

The most appropriate way for a plant nursery owner to define her business's mission is in terms of a target market or markets.

Step-by-step explanation:

The most appropriate way for a plant nursery owner to define her business's mission is in terms of A. A target market or markets.

Defining a target market or markets helps the nursery owner identify and understand their ideal customers. This includes demographics such as age, location, and preferences, allowing the owner to tailor their products, services, and marketing strategies accordingly.

By focusing on a specific target market, the nursery owner can effectively communicate their unique value proposition and improve the overall customer experience, leading to customer loyalty and satisfaction.