Final answer:
Kaitlyn would like to see her employer develop a social media presence. One persuasive argument Kaitlyn could use is this: Social media is a good way to connect with customers and to tap into the innovation and talent of the firm's employees (Option D).
Step-by-step explanation:
One persuasive argument Kaitlyn could use to encourage her employer to develop a social media presence is that social media is a good way to connect with customers and tap into the innovation and talent of the firm's employees. Utilizing various social media sites, the company can advertise products, engage with customers, and keep them informed about the company's activities.
Additionally, platforms allow for rapid dissemination of information, which can be essential for brand awareness and marketing strategies. Social media also facilitates a more interactive experience, bridging the distance between the company and its audience while providing valuable data on consumer interests and behavior. Finally, employees can showcase their achievements and represent the company, further strengthening its reputation and increasing brand loyalty.
Thus, the correct option is D.