Final answer:
The psychological response to a brand is not more important than the physiological response to the product.
Step-by-step explanation:
The statement 'The psychological response to a brand is more important than the physiological response to the product' is false. While both psychological and physiological responses are important in consumer behavior, they serve different purposes. The psychological response to a brand helps create emotional connections and perceptions, while the physiological response to the product involves the physical sensations and experiences associated with using the product.
For example, a person may choose a particular brand of sneakers because they associate it with a sense of style and identity ('psychological response'), but they also value the comfort and support the sneakers provide for their feet ('physiological response'). In marketing, understanding and influencing both types of responses is crucial for effective brand management.
Therefore, it is inaccurate to say that one is inherently more important than the other; they complement each other in shaping consumer behavior.