Question

Hillary knows several of her customers' copier machines are old and likely to need frequent repair. Knowing this, she uses a/an __________ strategy to when selling to these customers.

A. Customer exchange
B. Transactional partnership
C. Upgrading
D. Customer delight
E. Full-line selling

Answer 1

Hillary is using a Customer delight strategy to sell to customers with old copier machines, focusing on providing exceptional service and exceeding their expectations.

Step-by-step explanation:

Hillary is using a/an Customer delight strategy when selling to her customers with old copier machines. This strategy involves going above and beyond to exceed customer expectations and provide exceptional customer service. By anticipating that these customers are likely to need frequent repairs, Hillary can proactively address their needs and ensure their satisfaction. This can include offering quick response times, providing loaner machines during repairs, and offering extended warranties or service packages.

By employing a Customer delight strategy, Hillary can build trust and loyalty with her customers, creating long-term relationships and potentially even securing repeat business. This approach is particularly important for customers with older copier machines, as they may be more likely to switch suppliers if they have a negative experience or feel like their needs are not being met.