Question

Bianca sells a wide variety of products. Once she has established a relationship with a customer, she often tries to sell whatever products she thinks the customer might be interested in. Bianca practices

A. Customer value selling
B. Cross-selling
C. Return on customer investment selling
D. Efficient consumer selling
E. Integrated marketing

Answer 1

Bianca practices cross-selling, which involves offering additional relevant products to existing customers based on their purchase history or known preferences.

Step-by-step explanation:

Bianca engages in cross-selling, a strategy where she sells additional products to her customers based on their previous purchases or interactions.

This method not only aims to boost sales but also enhances the customer experience by offering them products they are likely to be interested in. This approach is vastly different from customer value selling, return on customer investment selling, efficient consumer selling, and integrated marketing, which are other sales and marketing strategies.