Final answer:
The statement is true; professional services branding is a mix of B2B and consumer services branding, leveraging multiple channels and touchpoints to reach distinct audiences, as highlighted by Naomi Klein's observations of pervasive corporate branding strategies.
Step-by-step explanation:
True or False: Professional services branding is an interesting combination of B2B (Business-to-Business) branding and traditional consumer services branding. The statement is true. Professional services branding indeed blends elements from both B2B branding, where the focus is on building relationships with other businesses, and consumer services branding, which targets the end consumer directly. Given the intricate intricacies of reaching diverse audiences, professional services firms must craft a brand message that resonates on multiple levels. Naomi Klein in her 1999 book No Logo highlighted the pervasive strategies corporations use to brand their image broadly across different platforms and mediums, as indicated by the Miller beer example which shows coordinated advertising efforts across billboards, stadium screens, and during halftime shows. This synergy in advertising is a prime example of how professional services aim to create a coherent brand image across various channels and customer touchpoints.