Final answer:
The statement that branding only involves teaching what the product is, is false. Effective branding requires a multifaceted approach, including emotional connection and brand recognition, with oversight from the FTC to prevent false advertising.
Step-by-step explanation:
The statement that to brand a product, it is only necessary to teach consumers "what" the product is, is False. Branding involves not just educating consumers about what the product is, but also creating an emotional connection and recognizing the brand symbol or logo. Companies utilize a range of marketing strategies to ensure consistent messaging across various platforms to achieve effective branding. This can be as extensive as seeing advertisements on billboards, television, and even at live events. The goal of these strategies is not just to inform, but to create a lasting impression and brand recognition.
The Federal Trade Commission (FTC) plays a critical role in monitoring advertising to protect consumers from false facts. Advertisers are allowed to use exaggerated or ambiguous language and images as long as they do not veer into falsehood. Remembering the phrase Caveat emptor, which means "let the buyer beware," is important when evaluating advertisements. Product branding is more complex than merely introducing a product; it encompasses overall perception, trust, and integrity in the marketplace.