Question

Which of the following statements about a company's mission and goals is true?

A. A firm should define its mission in terms of the broad human needs it attempts to satisfy
B. The company's product or service defines the mission of the company and the scope of its activities
C. The best way for management to avoid opportunities that are inconsistent with the firm's purpose is to state the mission in broad terms
D. Strategies are easier to develop for a company that has a narrowly defined mission, especially if it is operating in a dynamic environment
E. A narrowly defined mission makes it easier to identify attractive market opportunities

Answer 1

A firm should define its mission in terms of the broad human needs it attempts to satisfy.

Step-by-step explanation:

The correct statement about a company's mission and goals is A. A firm should define its mission in terms of the broad human needs it attempts to satisfy.

Defining a company's mission in terms of the broad human needs it attempts to satisfy helps establish a clear purpose for the organization and guides its actions. It allows the company to focus on addressing the needs and wants of its target customers, ensuring alignment between the company's offerings and customer demand.

For example, a company that produces eco-friendly cleaning products may define its mission as satisfying the human need for a cleaner and healthier environment. This mission statement guides the company's product development, marketing strategies, and overall business decisions.