Question

Which of the following statements about market opportunity analysis is true?

A. One of the tasks of market opportunity analysis is to determine whether a mission statement is feasible
B. A market opportunity would be viable and attractive to a firm even if the opportunity is inconsistent with the company's mission and objectives
C. The steps involved in a market opportunity analysis begin with the generation of strategies, followed by the determination of marketing objectives and ends with the reviewing and revising of plans
D. Market opportunities must be defined for the whole marketplace, not for specific target markets
E. None of the above statements about market opportunity analysis is true

Answer 1

The correct statement about market opportunity analysis is option A: One of the tasks of market opportunity analysis is to determine whether a mission statement is feasible.

Step-by-step explanation:

The correct statement about market opportunity analysis is option A: One of the tasks of market opportunity analysis is to determine whether a mission statement is feasible.

Market opportunity analysis involves evaluating potential market opportunities and determining if they align with a company's mission, objectives, and capabilities. It helps businesses determine the viability and attractiveness of various market opportunities, allowing them to make informed decisions about entering or pursuing specific markets.

By conducting market opportunity analysis, companies can identify potential risks and challenges, assess market demand and competition, and develop strategies to capitalize on the identified opportunities.